Establishing a connection between a product and the way it is displayed is a winning way to draw the customers’ attention and involve them in deciding what to buy.
The choice of a shelf – often considered as a standard simple element – is a relevant starting point for a company because it deals both with economic and space.
A customised and optimised shelf can help in increasing the sales and can also strengthen the brand identity: through a few-meter modular solution it is possible to answer in a prompt and suitable way to the necessities of a shop. The modular shelf can also offer the possibility to modify the display and the way of displaying in very little time, making it very easy to follow the requirements of the market which nowadays is changing very often and quickly.With a tailor made shelf it is easy to transform a standard shelf into a real shop window, where the values of the company and the brand can be well represented. And this is far more than just displaying products.
The flexibility of an integrated format makes it very easy to position it into existing sales contexts and limited areas, with very limited implementing costs.
Source: Gabriella Simone